Workshop with ICA
The workshop was held by Karin Amnå, Sustainability Lead at ICA. She talked about the function My Climate Goal and the new “Klimatkassen” which is a bag of groceries with eco-friendly recipes. The students were asked to come up with ideas regarding how to nudge consumers into making more sustainable choices while shopping at ICA without affecting the bottom line negatively.
Some of the suggestions presented by the students were for ICA to focus on integrating the function My Climate Goal with the ICA app, give incentives for customers to shop more environmentally friendly for example by giving more bonus points to customers who shop more eco-friendly products and having green price tags on eco-friendly products.
Paulina Dukovska, Key Account Manager, ICA’s Retail Club