Workshop with systembolaget
Fredrik Arenander, Head of Purchasing Team, and Ulf Sjödin, Chief of Assortment, kicked off the afternoon with a lecture about Systembolaget's assortment and buying process. They empathized on how they differ from regular retailers and how that affects the buying processes. Later, the students got the opportunity to try themselves how the blind tasting works.
The last part of the workshop focused on the topic of sustainability. Sjödin presented how Systembolaget are working today with environmental and social sustainability and then the students presented their ideas on how Systembolget can nudge their consumers to buy the sustainable alternative.
Cecilia Nyquist, Key Account Manager, Systembolaget's Retail Club