Workshop with svensk handel
Svensk Handel Retail Club had workshop with HUI Research regarding the e-commerce and how it threatens the physical types of retail - malls, city centers and big box store areas.
Divided in group the students got to research into one specific Swedish physical retail type: Väla shopping center, city center of Nyköping, Triangeln in Malmö and Arninge Handelsområde. Each group had made prior research about their retail area and was asked to forecast how these channels will survive in the future with growing e-commerce.
The thoughts and suggestions were presented to Michael Cronholm and Joakim Wirén, COO and consultant at HUI Research.
All groups agreed upon that the physical retail types need to become destinations and offer an assortment not to be found online such as services and entertainment.
Julia Granqvist, Key Account Manager, Svensk Handel Retail Club