Study visit and in-store workshop at IKEA Barkarby

Lucas Lundqvist, local Marketing and Communication Manager held a presentation about the local market conditions and the development of Stockholm as a market. Then, Sourcing Specialist Åke Larsson held an in-store workshop about service, digitalization and local competition.

The workshop solutions were presented in a seminar format followed by discussions between all students together with company representatives.

The provided solutions contained a barcode scanning system, facilitated self-service and more customer-oriented personal service. 

Erik Jungland, Key Account Manager, IKEA’s Retail Club