Study visit and in-store workshop at IKEA Barkarby
IKEA’s Retail Club had a study visit at IKEA Barkarby, combined with an in-store workshop about current issues in their customer offer.
Lucas Lundqvist, local Marketing and Communication Manager held a presentation about the local market conditions and the development of Stockholm as a market. Then, Sourcing Specialist Åke Larsson held an in-store workshop about service, digitalization and local competition.
The workshop solutions were presented in a seminar format followed by discussions between all students together with company representatives.
The provided solutions contained a barcode scanning system, facilitated self-service and more customer-oriented personal service.
Erik Jungland, Key Account Manager, IKEA’s Retail Club