Workshop with Coca-Cola
During this workshop we were divided into groups of 4 where every group represented different brands - both Coca-Cola brands and brands from competitors. The assignment was to reflect on the attributes from these brands and make clear associations with the product using mood boards. After wards senior management came for a quick visit.
Later senior management had to guess which one of these mood board represented which brand. During the rest of the workshop the groups together with senior management discussed challenges with these different brands as well as the importance of brand associations.
Sofie Nilsson, Key Account Manager, Coca-Cola’s Retail Club