Theme Lecture with Swedish Match
Maja Dahlberg, Digital Marketing Manager, was the presenter for the theme lecture. Initially, she described the company’s transformation in digital marketing – how they greatly improved their bounce and conversion rate from digital advertising banners through influencer marketing. The lecture continued with Dahlberg providing some insights and practical methods through which you can effectively carry out influencer marketing. One of these were based on the three R’s: reach, relevance and resonance. This ensures choosing the right influencer and reaching an audience that are likely to purchase what you offer.
Tobias Holmström, Key Account Manager, Swedish Match’s Retail Club