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Theme lecture with Axel Johnson

Axel Johnson had a theme lecture on retail trends towards data-driven digital transformation.

Sebastian Heimfors, Director of Innovations and Data at Axel Johnson, held a presentation about future retail trends and importance of progressing towards data driven business development. He further emphasized on the importance of Axel Johnson’s embracing experimental working, cross functional teams, and continuous learning in their every-day operations.

For example, Axel Johnson’s AxInsight project strengthens the companies’ ability to utilize data and create value to both consumers and their businesses. He later held an engaging discussion with the students on data collection, development of international data-driven retail companies, and the future trend towards democratization of data.

Sarangua Tsogtoo, Key Account Manager, Axel Johnson’s Retail Club

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