Theme Lecture with Accenture
Eugenia Karlsson, Digital Marketing Consultant at Accenture, held a theme lecture about Search Engine Optimization (SEO) and how companies can use SEO in their marketing. SEO is a process that scan and crawl webpages to understand what the site is about. It helps the searcher to show relevant results based on topics or keywords and will lead traffic to the companies webpage.
Alexandra Pavlov, Key Account Manager, Accenture’s Retail Club