Introduction to Swedish match
Elaine Edholm, Manager Heritage Affairs at Swedish Match, started the visit by giving a presentation of the company’s history. She told us about the development of Swedish Match as a company as well as the history and the development of the market and regulation of snus.
Malin Blennow, HR Businnes Partner, showed us a movie about the production and then Erik Lundqvist, store personnel and snus-expert, came in and gave us a presentation of the different products and brands at Swedish Match. He shared some fun facts about the products and answered many interesting questions from curious students, leading to great discussions.
The visit ended with a short tour in their store for those who had never been there before or just wanted to learn some more.
Wilma Augustsson, Key Account Manager, Swedish Match Retail Club