E-commerce workshop at Coca-Cola
The Coca-Cola club met with Emma Ljungstrand who works as a shopper marketing manager. Emma introduced us to the issues regarding sales in e-commerce, which is a platform known for rapidly increasing in growth something the Coca-Cola brand is trying to keep up with.
Our mission was to find solutions were the product category for beverage could increase potential. We were divided in groups of four where two groups investigated ICA.se and two other groups investigated in foodora.se.
The club pitched their ideas in front of a jury from the sales and marketing department. The jury was very happy with our solutions which was great.
Sofie Nilsson, Key Account Manager, Coca-Cola Retail club.