Company visit at Axel Johnson's Åhléns City
Axel Johnson Retail Club had a company visit to Åhléns City; Sweden’s largest leading flagship department store located in central Stockholm.
Matthias Jacobsson, Store Director at Åhléns City, held a presentation about the importance of strategic decision making through measuring KPI goals along with enhancing store offerings. Furthermore, he shared details on Åhléns City’s current operations as well as future plans to address rapidly changing customer preferences.
He kindly requested the students to brainstorm on products or services missing from Åhléns city offerings that could address core customer needs. Some of the suggestions our Retail Management students provided consisted of phone repair services, additional experience enhancing services such as restaurants, and collaborations with key global brands to diversify and enrichen Åhléns city’s offerings.
Sarangua Tsogtoo, Key Account Manager, Axel Johnson Retail Club