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Marketing Strategy for eEquity’s Portfolio Companies iDeal of Sweden and NA-KD

The Swedish Trade Federation’s Retail Club had a workshop with eEquity on how to improve their portfolio companies', iDeal of Sweden and NA-KD, marketing strategy.

Patrik Hedelin, partner of eEquity, and Jessica Mattsson, Investment Manager, held a presentation about eEquity and their portfolio companies, how they work with marketing and what success they have had. They then asked the student’s to come up with solution and discuss how iDeal of Sweden and NAKD should work with marketing and what kind of aspects they should measure. Some of the suggestions presented by the students were to reduce the amount of promotions used, build strong brands and to use micro-influencers.

Vendela Johansson, Key Account Manager, the Swedish Trade Federation’s Retail Club

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