Go to main navigation Navigation menu Skip navigation Home page Search

Digital Marketplaces at H&M

H&Ms Retail Club had a workshop about digital marketplaces and H&Ms relations to these.

John Avenberg, John Karsberg, and Peter Bäckström held a presentation about “a market in transformation” where they highlighted the changing customer behavior and competitive landscape. John Avenberg works as a program manager within product presentation, Peter Bäckström works with innovation lead within test and insight, and John Karsberg works as a project manager within platform transition. The focus of the presentations was about marketplaces and their growing role. The students were asked to come up with solutions on how H&M should respond to the increasing growth of online marketplaces. Some of the suggestions presented by the students were; create an own platform with all the H&M brand, sell some products on Amazon to stay competitive, and focus on other values that you can use as a competitive advantage such as loyalty program and physical stores as an experience. 

Michelle Nilsson, Key Account Manager, H&M Retail Club 

This website uses cookies. By using this website you are agreeing to our use of cookies and to the terms and conditions listed in our data protection policy. Read more