Research at CIC has a broad theoretical foundation in strategy, management and organization, and marketing. Research at the center has now a focus on Digital Transformation processes. With this as common background for empirical studies, analytical and theoretical work focus on, for example, value creation processes, business model change and innovation, and industrial and market changes driven by digital transformation.
Current research includes case studies in a broad set of different industrial and public sectors, including for example, media, automotive, transportation, education, and healthcare sectors. As part of the digital transformation research CIC has created a Think Tank for collecting research, case studies, and model development. Being able to compare digital transformation processes in different sectors, a number of general strategic and managerial challenges of digital transformation have been described and identified. More information about the research and the Think Tank can be found at: www.digitaltransformationthinktank.com