Johanna Allqvie, Category Development Manager at Coca-Cola Europacific Partners, presented the task of launching a new Coca-Cola “zero zero”, with zero sugar and zero caffeine. The students' task was to pitch the new drink to either grocery stores or convenience stores / petrol stations. Some of the suggestions involved using apps, sampling trucks, particular facings and product placements and specific sizes of the bottles.

Hanna Pellkvist, Key Account Manager, Coca-Cola Europacific Partners Retail Club 2021/2022