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Media Management (2003-2015)

Technology has been a driving force in the development of the media industry. Nevertheless, scientific work has shown that advances in technology alone are not enough to achieve high organizational performance, which means that the role of the individual has been underemphasized. The competition within the media industry is fuelled by low exit barriers for media consumers, low entry barriers for new players, several different distribution channels for content and high demand for new content. Despite large resources, both human and material, media corporations, due to their organizational structure, risk not reacting fast enough to the changing market needs. 

During the period 2003-2015 CDIT (formerly CIC) offered the course Media Management. One objective of the Media Management course was to teach students how to explore business opportunities and make decisions in the environment of a rapidly changing media industry. The aim of the course was to provide the students with tools for observing, analyzing and understanding business models, value creation processes and driving forces in the media environment.

With over ten years of Media Management education, CDIT (CIC) is the common denominator among its over 600 Media Management Alumni students. Today many of them are playing an active and leading role within the Swedish media and telecom sector - either within big established companies or fast growing startups.