Sara Rosengren is Professor of Business Administration (Marketing) at the Stockholm School of Economics and Head of Research at SSE's Center for Retailing (CFR). She is also a board member of the European Advertising Academy and Stockholm School of Economics Institute for Research (SIR).
Rosengren's current research deals with consumer behavior, marketing communications, and retailing. All three are currently undergoing major transformations due to digitalization. Her research has been published in leading academic journals such as the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, and Journal of Retailing and Consumer Services. She is frequently invited to speak at academic institutions, industry seminars, and company get-togethers, and a popular columnist in Sweden’s leading marketing industry newspaper.
Sara Rosengren has received several awards both for her research and her teaching, including for example:
2014 "Corporate Partners Research Award" (awarded by the corporate partners at SSE)
2016 "BSc Teacher of the Year" (awarded by the students at SSE)
2016 "Supertalent, Category: Creative minds" (awarded by Swedish magazine Veckans affärer)