Jenny Lantz does research concerning organizing in the cultural industries.
Ongoing research projects include a study on the creation of value in the perfume field, the role of trends in the global fashion field (her latest book is Trendmakarna/The Trendmakers), and the role of tastemakers in the cultural industries.
Previously, she has conducted several leadership studies, particularly drawing on organization and gender theory. She received her Ph.D. from SSE in 2005. Taste at Work: Taste and Organization in the Field of Cultural Production is her doctoral thesis. She teaches courses in Organization and Management at SSE and has been Program Director of SSE MBA Executive Format since 2008. She has also been a Program Director of the previous Global specialization within the Executive MBA. In 1998 and 1999 she was a research fellow at the Council of Women World Leaders at the John F. Kennedy School of Government, Harvard University.
Examples of ongoing research projects
Scent-making: an exploration of value creation in the perfume field
The purpose of the project is to describe, analyze and theorize the emergence of the contemporary perfume field and the creation of value within it. Following are four distinctive aspects of the perfume field, which will inform the project: 1) idiosyncratic tendencies – the propensity to talk about individual perfume experiences in “on my skin…” terms, 2) a non-digital and sensation-based product, 3) ubiquitous copying and the lack of Intellectual Property Rights, 4) the significance of ingredients. By using a field perspective, the study will contribute to the scholarly conversation around the relation between production and consumption in cultural production fields and, more specifically, how cultural values are translated into economic ones. The project will also cast new light to our understanding of how the economic and cultural sphere form each other by challenging our conception of an ongoing “economization” of the cultural production field.
Trends and organizing in the fashion field
A study that explores the trend mechanisms in the global fashion industry. Within the field of fashion, trends have for long served as a form of organizing principle. With the advent of information technology and the instant dissemination of fashion information much has changed. The three-year study is an exploration into the role of trends in the fashion industry from the perspective of various actors: trend bureaus, designers, buyers, stylists, journalists, financial analysts. The study is based on interviews from London, New York, Paris, Stockholm, Moscow, St Petersburg, Sao Paulo, Rio, Shanghai, Beijing, Mumbai, and Hong Kong. Related publications
• Lantz, J. (2013). Trendmakarna. Bakom kulisserna på den globala modeindustrin. Stockholm, Bokförlaget Atlas.
• Lantz, J. (2016). The Trendmakers. Behind the Scenes of the Global Fashion Industry. London, Bloomsbury Academic.
Taste and organization
Organizations in the cultural industries can be characterized by their two competing logics: the economic logic – they seek economic profit – and the cultural logic – they strive for artistic quality. The latter implies that organizational members frequently make artistic judgments in their work. In other words, organizational members in this type of organizations relate to ”taste” in their work. This project is an attempt to understand an organization in the cultural industries and the intersection of these two logics through the notion of ”taste”. What are the constructions of taste in organizations in the field of cultural production? How, and for what purposes, is taste used in organizations in the field of cultural production? How do constructions of gender relate to constructions and uses of taste in an organization in the field of cultural production.
• Lantz, J. (2005). Taste at Work. On Taste and Organization in the Field of Cultural Production. Stockholm, Arvinius.
Notions of high quality in cultural production
Based on empirical studies in the field of cultural production various conceptions and uses of quality are analyzed. How does quality relate to power? How is quality gendered? How is quality used in organizations in the field of cultural production?
• Lantz, J. (2007). Kvalitetsbedömning i filmföretag. Den omätbara kvaliteten. Strannegård, L. (red.). Stockholm, Norstedts Akademiska Förlag.
• Lantz, J. (2006) Om kvalitet – Synen på kvalitetsbegreppet inom filmbranschen. Stockholm, Wift.
Some other publications
• Lantz, J. (2015). Smakskaparnas era. Museerna och besökarna 2050: en framtidsantologi om Riksutställningar. Henriksson, K. and E. Wahlqvist (red.). Stockholm, Volante.
Lantz, J. (2007). Gendered Textbook Filmmakers. Aesthetic Leadership: Managing Fields of Flow in Art and Business. Guillet de Monthoux, P., C. Gustafsson, and S.-E. Sjöstrand (red.). Palgrave.
• Lantz, J. (2006). ”The Making of ’Men at Kastrup’.” Men and Masculinities 8: 518-524.
• Gillberg, N. and Lantz, J. (2006). Kön i scenkonstens organisationer. Plats på scen. SOU 2006: 42. Stockholm, Fritzes.
• Gillberg, N. and Lantz, J. (2003). Men at Kastrup. DVD. J K Lantz Kunskap & Singularis.
• Höök, P, J. Lantz and A. Wahl (2008). Minnen av jämställdhetsarbete.