Stefan Szugalski is a PhD researcher at the Center for Consumer Marketing (CCM). He does research on "Good and evil Corporations" and touch topics such as Corporate Social Responsibility, Creative advertising and Positive Marketing.
His research examines consumer responses to corporate actions considered “good" or “evil". Stefan intends to answer questions such as "Is goodness a profitable strategy? " and "Why do consumers choose products from evil corporations" ?
He has previously worked in a number of brand- and advertising agencies, most recently as CEO at Here Are Lions.