Carl-Philip Ahlbom is a Ph.D. student at the Center for Retailing since 2015. His research interest involves the areas of store atmospherics and sensory marketing in retail settings. That is, how different sensorial elements (layouts, colors, sounds, scents, etc.) affect consumer behaviors and attitudes.
In May 2016, he was awarded the Stanley C. Hollander Award for Best Retailing Paper at the 2016 Academy of Marketing Science Annual Meeting.