Carl-Philip Ahlbom is a Ph.D. student affiliated with the Center for Retailing since fall 2015. His research interest involves the areas of store atmospherics and sensory marketing in retail settings with a special emphasis on the use of in-store technologies.
Ongoing research projects include:
- Moderators to the effectiveness on in-store music
- The impact of in-store technologies on shopping behaviors
- Differences in in-store shopper evaluations between virtual reality and real-life store visits
- The impact of in-store physical effort on message evaluations
During his time as a doctoral student, he has published research in the Journal of Marketing, as well as co-authored a text book on in-store marketing. He has also received two best paper awards at major international marketing conferences (American Marketing Association Winter Educators' Conference 2017 and Academy of Marketing Science Annual Meeting 2016).