Claudia Rademaker is a researcher at the Center for Media and Economic Psychology, Stockholm School of Economics Institute for Research (SIR). Her research focus is on socially-conscious consumerism and corporate sustainability whereby she studies consumers’ social connotations of corporate brands with regard to corporate actions and communication. Claudia’s ambition is to bring knowledge about socially-conscious consumers closer to practice which is indispensable for designing sustainable corporate strategy. She embraces a multi-perspective research approach which often results in market-driven innovative solutions and strategies for corporate management.
Before conducting academic research, Claudia has worked internationally for more than 15 years within the fields of marketing and international business development. The solid combination of her academic and practical background enables her to relate with ease to organizational challenges which is a great advantage when conducting research.
Besides her research Claudia is an appreciated teacher and speaker at various academic organizations, industry workshops and conferences. Topics: CSR, socially-conscious consumerism, marketing, communication, media and corporate sustainability.
2015 – Invited presenter on “Green Media and Communication Effectiveness ” at MTC and the Association for Swedish Advertisers.
2014 – Invited guest lecturer on “Socially-Conscious Consumerism, CSR and Sustainability” at the Nordic School of Retailing.
2014 – Lecturer on “CSR and Ethics in Marketing” at SSE, Marketing I.
2014 – Invited guest lecturer on “Marketing Communication and Sustainability” at Konstfack, University College of Arts, Crafts and Design, Industrial Design Program.
2013 – Invited speaker and panelist at the Swedish Association for Media and Communication Research (FSMK) Annual Conference 2013 at Jönköping University. The conference’s theme was “Between Liberal Arts Education and the Market: status and legitimacy of media and communication research”.
2013 – Invited guest lecturer, on “Sustainable Marketing Communication” at IFL, Executive MBA Program.
2013 – Lecturer on “CSR and Corporate Sustainability” at SSE, Marketing II.
2013 – Lecturer on “CSR and Ethics in Marketing” at SSE, Marketing I.