Martin Söndergaard holds a BSc in Business and Economics at Stockholm School of Economics, as well as a BSc in Psychology at Stockholm University. His main focus area is understanding consumer psychology through statistical analysis.
Current ongoing research include:
- Media consumption online
- Advertising in the mobile phone
- Motivating healthy behaviour through advertising
He won the Folke Kristensson Scholarship in 2016 for Outstanding Essay of the year in Marketing & Strategy for his paper entitled Effective Mobile Display Advertising: The Impact of Product Involvement and Creativity.