The index works as a filtering tool where the user is able to choose their own sustainability measurements they consider most important when investing sustainably. The index is ranking from 1 to 5 based on three factors: economic, ecologic and social. These factors are measured using quantifiable data for an objective assessment. The vision is to include every single Sustainable Development Goal by adding even more variables to the index.
To reach Agenda 2030 we all have to take our responsibility. Through our market research, we found that people in general have a hard time finding information about firms’ sustainability work. If it is hard for the everyday investor to take a well-grounded sustainable investment decision, how can we expect them to invest in sustainable company stocks? Sustaindex provides a web page that, among others, contains the demo of the index, the relevant SDGs and information about the variables in the index, all in order to help the investor make sustainable choices. In other words, Sustaindex provides a tool that is easy to use and helps investors make sustainable investments based on their chosen sustainability measurements