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We live in an era of extensive consumption, and the barriers to consume in an awareway are often higher than our incentives to do so.

Together with Medveten Konsumtion we have worked towards the sustainable development goals 12 and 13. This by improving and changing their Ekoguiden which is a map over different stores and restaurants around Sweden including an index rating them after different criterias.

From the start our goal with the project has been to make it easier to consume in a more sustainable way. It should not take massive research or huge incentives to make an aware choice. Ekoguiden has been improved to become more user-friendly and the long-term goal is to make the tool a part of the everyday consumer’s life. Anyone should be able to take a step back, quickly look up a company in the guide, and then move to make a more sustainable choice than ever before.

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