Pamela Schultz Nybacka
Branding by co-authorship
This reserach symposium was led by Dr Pamela Schultz Nybacka; Södertörns Högskola who spoke about how any cultural product or service is today exposed and subject to branding that, in turn, engage much more actors than the artists. Texts or other bearers of culture turn to brands in a complex often researched process. Thus branding becomes interfaces opening up to many authors interacting; “co-authoring”; on the cultural scenes.
Pamela is engaged in researching the empirically grounded, economy of book consumptions. Since her thesis on “Bookonomy” she has engaged in philosophically rooted reinterpretations of how art, especially literature, is read and consumed.