Lars Strannegård is President of the Stockholm School of Economics in Sweden. He is Professor of Management Studies and holder of the Bo Rydin and SCA Chair in Business Administration, Leadership. His research interests focus on aspects of leadership, aesthetics, branding and organization. Dr. Strannegård has carried out research on organizing and management practice in multinational organizations. His work has been published in journals like Organization, Journal of Organization Change Management, European Journal of Marketing, Leadership, Annals of Tourism Research and Marketing Theory. He is chairperson of Beckmans School of Design, member of the Board of Trustees of the Centre for Business and Policy Studies (SNS), the Swedish Film Institute, jury member of Michael Treschow’s scholarship for design students. He has also been a visiting scholar at Stanford University and professor at Uppsala University.