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Karl Danowsky Prytz

Board Member, Mentor Program

Karl has a background within entrepreneurship, digital business and growth environments. Recently he was CEO of the largest e-commerce petstore in the Nordics wich was acquired by EQT in 2017. Previously Karl was CMO for online payments company Klarna and also started new digital businesses for Bonnier. Today, Karl is mentoring several entrepreneurs and is working as an advisor and investor for Asket – a fashion company founded by two SSE-students in 2015. Karl is also involved in social entrepreneurship in the role as member of the board for Social Initative and Non-Violence. 

During his time at SSE, Karl was active in the Student Union, especially in the Program Committee. He fondly remembers all the hours he spent with inspiring people in the Student Union premises.

“My single best memory from the Student Union is probably the summer party that we organized the year I was on the board of the Program Committee, when Timbuktu played in the courtyard. But I also learned at SSE how much one always has left to learn – which particularly becomes clearer when you surround yourself with so many driven and committed people. In addition, of course, to all the valuable knowledge that researchers and business world representatives shared during the courses.

What is your reason for being on the Board of the SSE Alumni Club?

“I spent a great deal of time being active in the Student Union in several committees and many years on the council. The Student Union as well as the school have given me so much, and this is partly my way of giving back. It’s also a great way to keep up with inspiring people – both on the Board and during the activities and events we organize!"

Karl was elected to the Board of the SSE Alumni Club in 2013 and works with the new mentor program.

"I focus mainly on the SSE Alumni Club mentor program and on the relationship with our mentees, which is an issue I am passionate about after receiving enormous help for seven years from my mentor: in career decisions, in the first stages of being a manager and, not least, as a general sounding board for all questions large and small, inside and outside the framework of my job.”

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