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Max Cederkäll

Breezing through meetings with top level executives, Max Cederkäll (MSc alum and Senior Account Manager at Google in Toronto, Canada) gives credit to his strong business acumen that he acquired at SSE for helping him feel ready and ask all the right questions. But what is it like to work in Canada compared to Sweden? Read on to learn more!
Describe your role and what it is that you do overall and on a day-to-day basis.

I work as a Senior Account Manager at Google where my job is to help large corporations get the most out of their marketing budget using Google’s product suite. My day-to-day is roughly one-third client-related analysis, like analysing and forecasting search trends; one-third external client interaction; and one-third internal project management, like cross-functional collaborations with subject-matter experts.


What interested you about the field/company/role you are currently in?

I’ve been interested in digital marketing for a long time and I’ve had the chance to work with Google as a vendor in my prior roles. I’ve always been impressed with both their technology (the products) and the people (the way they’re solving client problems), so when the opportunity to join the world leader in the space came up, I didn’t hesitate a second!


What was so appealing about the SSE Masters in Management program when you were considering what do choose for your Masters degree?

What I thought seemed really appealing about the program at SSE was the chance to understand how companies work in terms of management, corporate structure, innovation, marketing, and leadership. I felt that the program would give me with a strong foundation to stand on and prepare me to take higher level roles in the workforce after graduation.


How did your time/education at SSE help guide you to the career journey you have embarked on?

My time at SSE helped me develop a deeper level of thinking about business problems and how to approach solving them that I didn’t have before. I feel confident going into client meetings with top level executives since SSE helped me develop a strong business acumen and understanding of what challenges they might face, which helps me ask the right questions. Also, some of the concepts in marketing and innovation I learned back then I still refer back to today in my day-to-day.


What is the difference of working in Canada compared to Sweden, if any?

The biggest difference between working in Canada compared to Sweden is that Sweden’s corporate hierarchies are flatter, paid time off is considered a right (vs a luxury), the focus on climbing the corporate ladder and career success is slightly lower, and if you do succeed, it’s not as common to let everyone know about it. The tall poppy syndrome is definitely strong in Sweden! In Canada, I’ve found that, much like in the United States, career success is celebrated by peers and actually wished upon by peers. On the flipside, Canada is very similar to Sweden in that there is a low power distance between yourself and your manager. It’s very common to be buddies with your managers since they act more as mentors rather than supervisors.


Following your time studying, do you have any words of wisdom or advice you would like to share with our current students? Maybe some Amerian/Canadian students considering studying at SSE?

For current students wanting to move to Canada or USA after graduating, I would say that you should definitely go for it if you’re ambitious and a good networker! Hard work really pays off, both financially and career wise. Keep in mind that SSE is not well-known in North America so you will not benefit much from the school’s reputation. Instead, to find a job in the United States or Canada, you’ll have to leverage those networking skills you’ve developed during your time att SSE, for example by hitting up people on LinkedIn and ask for virtual coffee chats. You’ll be surprised how helpful people are! For any Canadians or Americans looking to study at SSE, I will advise you to take the plunge! It’s only two years of your life, but it will be the two best years of your life. Stockholm is a beautiful city, SSE a great school, and I’ll guarantee that you’ll make a ton of memories and friends here. 


What are 3 words that sum up your time at SSE?

Challenge, flywheels, fun.