From an economic perspective, the bazaar has always been the stereotypical form of a market place. Still nowadays, a significant number of people from South America, through Africa and all the way to Asia use the bazaar as the main platform of economic interaction. However, this market form exhibits various market imperfections, most of all information asymmetries that adversely impact transaction efficiency. The goal of the project is to adapt western marketing techniques to the characteristics of the bazaar economy; thereby developing a set of marketing tools that help overcoming the inefficiencies and create a win-win situation for both the buyers and the sellers. Adam and Johannes travelled to the Jayma bazaar in Osh, Kyrgyzstan, which is the biggest bazaar in Central Asia, located on the historic Silk Road, to find out how they could create value for the people engaging in bazaar transactions.