His research and teaching interests focus on the broad areas of value-based marketing strategies, retailing (online and offline), pricing and marketing research.
He has published over 130 journal articles in international refereed journals. He currently serves on numerous editorial review boards. He has won many awards for his teaching and research. He has taught executive seminars and courses, and worked on research projects with numerous firms, including Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, and Asahi.
He has delivered seminars in the US, Europe, Latin America and Asia. He has served as an expert witness and worked as a consultant on numerous legal cases.