Design Thinking with Accenture
Anna Melin, Management Consultant at Accenture, held a presentation about design thinking and how Accenture works with this in everyday consultancy projects. After the presentation, the students were asked to come up with solutions to a fictitious problem about a grocery retailer by using the technique of design thinking. The solutions that came up were, amongst others, vending machines so that the retailer could meet the customer wherever she might be, and sustainability coaches in-store helping customers choose right products for their needs.
Andrea Norelid, Key Account Manager, Accenture's Retail Club