Coop Retail Club had a workshop regarding price and sustainability. Representatives from Coop were price analysts Pernilla Brandt, RM-alumna, and Camilla Wallén. Coop has a well-established pricing strategy and to make it more sustainable the students of the retail club got to take on the challenge of balancing sustainability and price.

Some ideas were to reward sustainable behavior within the membership program and to focus on the holistic aspect of sustainability including not only environmental issues but connecting to all parts of the triple bottom line. We thank Coop, Pernilla and Camilla for a great workshop on a challenging subject!

Julia Granqvist, Key Account Manager, Coop Retail Club