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Sustainable consumption with H&M

The H&M Retail Club had a workshop lead by Felicia Reuterswärd, Sustainability Manager at H&M Sweden, on consumer behavior and sustainable choices.

The session began with a presentation of H&M’s sustainable work with regards to circular economy and current initiatives enforced by the company. The participating students were then asked to come up with actions H&M can take to encourage a sustainable consumption behavior while remaining profitable. Particularly, how can H&M encourage consumers to repair, reuse, remake, and recycle worn garments? Ideas presented by the groups included a Second hand Swapping Station and Green Ribbon (“Rosa bandet” but for sustainable consciousness). 

Sofia Wendt, Key Account Manager, H&M Retail Club

CFR Retail Retail Club

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