"Retail with a purpose" at Accenture
Lina Klockare, Manager for Retail Accenture, held a presentation about "Retail with a purpose" where recent customer insights were presented. Such insights circled around the need for improving customer experience in various ways, both online and in store.
The students were asked to come up with suggestions on how to improve a furniture company's customer experience. Some of the suggestions presented by the students were digital showrooms with the help of Virtual Reality and digital community for the customers to engage and interact in.
Andrea Norelid, Key Account Manager, Accenture Retail Club