Product Sampling and Brand Activation Workshop with Swedish Match
Vasileios Dimopoulos, International Business Development Intern at Swedish Match, held a presentation about company's launch of new ZYN products, product sampling and brand activation. The presentation centered around the brand ZYN and how existing sampling activities looked like both online and in physical locations. He then asked the student's to come up with solutions on where Swedish Match should engage in sampling activities to maximize brand activation. Furthermore, he asked the students to investigate how Swedish Match could continue to utilize their existing email-customer database.
Some solutions presented by the students were having sampling activities in key locations such as the Swedish Open, or in different concerts and festivals. As well as focusing on building a loyalty program, shifting more over to social media and potentially launching an app.
Meilín Pei Purroy, Key Account Manager, Swedish Match's Retail Club