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Insights into the SME company of Design House Stockholm

SME Retail Club had a study visit at Design House location in Stockholm.

Anders Färdig, the founder, current CEO and creative director at Design House Stockholm, held an interactive presentation about the founding of the company, its history and development through time. He explained how they distinguish themselves as a publisher of design were working with a diverse mix of different designers is a key. Färdig further emphasized the importance of creativity and talked about their business model. He also talked about the expansion and internationalization of Design House as well as about the current challenges of the company. An interactive discussion then followed after the presentation, where students had a chance to ask questions and explore some aspects in more detail.

Aleksandar Desnica, Key Account Manager, SME Retail Club

CFR Retail Retail Club