Consumer Marketing Workshop with Swedish Match
Jonna Jonasson, Brand & Consumer Activation Manager at Swedish Match, advised the group on how to build a relationship with consumers in an environment outside of the traditional store through consumer activations.
After taking existing regulations and limitations into account (such as age restrictions), the students were tasked to discuss and presented various consumer activation concepts with a focus on product sampling. At the end of the workshop, the students presented their fictional consumer activation concepts for Swedish Match.
Ebba Greijer, Key Account Manager, Swedish Match Retail Club