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Consumer Insights by Swedish Match

Andreas Rudels, Senior Consumer & Market Insight Analyst at Swedish Match, held a theme lecture on consumer insights.

Andreas introduced us to the complexity of capturing information by linking data analytics with market research, which can reveal valuable insight into consumer habits and customer preferences. Furthermore, Andreas highlighted that different industries have access to different types of data, which is an important aspect to bear in mind.

Ebba Greijer, Key Account Manager, Swedish Match Retail Club

CFR Retail Retail Club

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