Competitive Intelligence at Coca-Cola European Partners
05 May, 2021
Coca-Cola European Partners (CCEP) hosted a digital workshop about the importance of understanding brand perceptions and perceptions of the competition.
Nils Nybonde, Senior Business Insights Manager at CCEP, hosted a digital workshop for the club. Club members were introduced to a variety of competitors for some of CCEP's products, and the importance of understanding different brand perceptions was stressed. Club members were then tasked with creating mood boards for different brands based on personal experiences, feelings, and personal perceptions.
Andi Jernberg, Key Account Manager, Coca-Cola European Partners