Media: Friend or foe?
On february 11 the Kamratföreningen (Alumnies) of the Stockholm School of Economics arranged a seminar on the topic "Media - friend or foe". Pernilla Petrelius Karlberg was part of the panel
On the panel were Thomas Mattsson, chief editor of Expressen, Lottie Knutson Director of Communications at Fritidsresor, Pernilla Petrelius Karlberg fellow researcher at CASL, Ulrika Årehed Kågström General secretary of Swedish Red Cross and Birgitta Ståhle communication consultant from Kreab. With different perspectives and experiences from media the panel discussed many questions such as the consequences of new business models, the role of social media in a democratic society and new ways of media consumer behaviour.
Read more on Thomas Mattssons' blogg