misum meets tensie whelan from nyu/stern
Tensie Whelan, Clinical Professor of Business and Society and the Director of NYU Stern Center for Sustainable Business, will be our guest on January 31 from 10-11.45. She will speak about her research as presented in the Harvard Business Review article "The Comprehensive Business Case for Sustainability" (co-authored by Carly Fink).
Everyone is welcome! Room Ragnar, Sveavägen 65.
2017-01-31 at 10:00
Tensie Whelan’s research highlights the potential for synergy between sustainability and profitability. Caring for the environment and social wellbeing is not only ethical; it can be good for the bottom line. She demonstrates this by providing executives with concrete examples. By taking the interests of various stakeholders into account, firms can raise their ability to respond to social, environmental, and regulatory changes as they arise. It can also drive innovation. Firms that depend on natural resources benefit from managing vital ecosystems for the long term. Promoting sustainability is not just a matter of social responsibility, Whelan insists, but enlightened self-interest.
If interested, please read the article by Tensie Whelan from Harvard Business Review (October 21, 2016) before the seminar. Find it here.
If you will attend the “The Comprehensive Business Case for Sustainability” seminar, please email: firstname.lastname@example.org
Quote from the article:
”Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. These require sophisticated, sustainability-based management. Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. On the contrary, academic research and business experience point to quite the opposite.
”Embedded sustainability efforts clearly result in a positive impact on business performance. Drawing from our own research and our colleagues’ research in this area, we have created a sustainability business case for the 21st century corporate executive. Hoping to alleviate their concerns, this article also provides concrete examples of how sustainability benefits the bottom line.”