Misum meets professor minna halme:Co-creating inclusive business for poverty alleviation
Welcome to a Misum research seminar led by Professor Minna Halme from University of Alto: "Co-creating inclusive business for poverty alleviation in low-income contexts”.
Room Gunnar, Holländargatan 32.
September 4, 14-16.
2017-09-04 at 14:00
Minna Halme will be talking about her most recent research, done with Sarah Jack, SSE’s new Jacob and Marcus Wallenberg Chair in Sustainable and Innovative Business Development, and Tytti Nahi from Aalto. Minna Halme is an international authority in ”base of the pyramid” research which explores how the world’s huge lowest income areas can grow through business.
Minna Halme is professor of Sustainability Management at Aalto University Business School and visiting professor at Pentland Centre for Sustainability in Business, Lancaster University, UK. Her research focuses on sustainability innovations, sustainable business models and inclusive innovation in low-income communities. She has lead and worked in 20 European and national research projects on sustainable business and consumption and has served as an advisor in UN Secretary-General's High-level Panel on Global Sustainability. She has received an award from the Academy of Finland for the societal impact of her research. She is director of Sustainability in Business research unit at Aalto (sub.aalto.fi) and is co-founder of Aalto Global Impact (www.aaltoglobalimpact.org/).
Collaboration and co-creation among companies, non-governmental organizations and other partners are increasingly important means for solving complex societal problems such as global poverty. This paper springs from longitudinal research on co-creation of inclusive business for poverty alleviation in the context of low-income urban and rural communities in India and Sri Lanka. We show that co-creative collaboration hinges on collective sensemaking among diverse partners, and explore the related hurdles and facilitators. Such collective sensemaking is curtailed by a role structure paradox and multiple boundaries. Nevertheless, partnering individuals can strive for coherent understandings and actions through three practices: believing in each other’s knowledge, building on common identities and through situational engagement. These findings contribute to the inclusive business literature by deepening the concept of co-creation and highlighting how the microfoundations of this field can be strengthened to better understand how diverse partners – including business people, NGOs, academics and local poor – collaborate in inclusive business creation for poverty alleviation. This study also opens new territory for sensemaking research by laying the ground for studies of collective sensemaking amongst multiple organisations, sectors and cultures, which are needed to support co-creative solutions to complex problems such as pervasive poverty. We propose diversity between partners affects the process, pace, facilitating practices, possibility of reaching fully shared understandings, and temporal orientation of collective sensemaking.