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CFR Early Insight #19

E-COMMERCE INTERNATIONALIZATION. An online seminar on September 23 with the SSE researchers Sara Melén Hånell and Daniel Tolstoy.


with Sara Melén Hånell, PhD and Daniel Tolstoy, PhD


Expanding a retail business internationally is no longer dependent on large investments in physical stores. Often, there is an untapped growth potential for retailers to increase their cross-border sales, making it possible to scale up operations. 

On September 23, Sara Melén Hånell and Daniel Tolstoy will share insights from their ongoing research on international retailing and digitalization, particularly how retail companies can extend e-commerce to the international marketplace. 

The seminar will focus on challenges and opportunities of international e-commerce and showcase examples of e-commerce internationalization as demonstrated by Swedish retail companies.

CFR Early Insight

Center for Retailing (CFR) at the Stockholm School of Economics sets out to bring the best of science to the world of retailing. To achieve this, our research should offer novel insights into contemporary challenges in retail management.

Early Insight is a seminar series through which CFR faculty members share insights from ongoing research projects. The series provides a platform for employees at our partner companies to meet and discuss current challenges in retailing. 

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