Art Talk: on CF Reuterswärd with John Peter Nilsson
2020-02-13 at 12:00
End time: 2020-02-13 at 13:00
Carl Fredrik Reuterswärd (1934-2016) is famous for his Knotted Gun sculpture, now present at our school thanks to Jessica and Mats Lederhausen´s generous donation of “the Illegal Gun” produced by the Non-Violence art project. Reuterswärd´s later works confirm much of the humanistic pathos discretely fueling the sophisticated irony of this icon.
After having introduced the Stockholm School of Economics to Marcel Duchamp´s, Andy Warhol´s and Jeff Koon´s aesthetic experiments in Art and Capitalism, time has come to present Swedish Business art pioneer Carl Fredrik Reuterswärd. In the 1970s Reuterswärd lectured to the art world on Branding, Logo Strategy and Signature Marketing.
He presented the art business case of Dr. Arnold Forel Pratt-Müller, “whose corporate empire, founded in 1973, encompassed words, objects, letters, inventory and airline tickets”[i]. Today Dr Pratt-Müller would immediately fill up any business school auditorium! This is Pratt-Müller´s branding prophesy (generously passed on to us by Carl Fredrik Reuterswärd):
“We cannot go on haggling over such unmanageable and sentimental rubbish as paintings and sculpture. Why not concentrate on the most important element of art work, The Signature.”[ii]
John Peter Nilsson is currently Market Strategist at Moderna Museet Stockholm.
RSVP to firstname.lastname@example.org before Feb 12
Lunch will be served.
The sculpture is present at our school thanks to a generous donation by Jessica and Mats Lederhausen.