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Warhol and brillo business

A SEMINAR ON THE BUSINESS ART OF ANDY WARHOL; REVISITING THE BRILLO CASE







Stockholm School of Economics Art Initiative and Moderna Museet presents

Where:  The Auditorium at Moderna Museet, Skeppsholmen, Stockholm. Main entrance: Exercisplan 4

WhenThursday, February 14th 15-17

Preparation:  Watch Lisanne Skylers movie Brillo Box (3¢ off) at the Warhol exhibition at Moderna Museet

Participants:

Lisanne Skyler - Director of Brillo Box (3¢ off), Professor of Film Arizona University
Erik Modig - Professor of marketing at Stockholm School of Economics
Karina Ericsson Wärn - President of Beckmans School of Design
John Peter Nilsson – Curator, Andy Warhol 1968, Moderna Museet
Pierre Guillet de Monthoux - Director of SSE Art Initiative and Professor of Philosophy and Management Copenhagen Business School
Isak Nilson - Research Fellow at SSE, and founder of SSE Art Initiative

Andy Warhol, the Pop Artist constantly proving to be a real Business Artist doing real Business Art by clinching a maximum of Business deals in art. Professor Lisanne Skyler´s documentary Brillo Box (3¢ off) is currently screened at the Moderna Museet remake of Andy Warhol´s first-ever solo exhibition in Stockholm in 1968. Professor Skyler will present her Brillo movie followed by a discussion with business teachers and researchers on the possible roles of Andy Warhol for contemporary business education on value, pricing and branding. By anchoring our conversation in Lisanne Skylers personal story about the mythical Brillo object we look forward to a fresh discussion from an object-realistic-experiential angel seldom present in scholarly approaches to Warholiana.  After the seminar there will be possibility of visit the Andy Warhol show at the Museum and mingle with the audience and panel participants.

This event has been made possible by donors to the University of Arizona College of Fine Arts Fund for Excellence.

How to watch the film Brillo Box (3¢ off) by Lisanne Skyler

SSE Art Initiative has invited documentary filmmaker Lisanne Skyler to talk about her film Brillo Box (3¢ off), length 40 min, in connection with the Warhol symposium at Moderna Museet. “'Brillo Box (3¢ off)' follows a beloved Andy Warhol Brillo Box sculpture as it makes its way from a family's living room to a record-breaking Christie's auction, blending personal narrative with pop culture, and exploring how we navigate the ephemeral nature of art and value.” See trailer: https://www.youtube.com/watch?v=SPAV0hQe4Bk.

The documentary is shown at Moderna Museet every full hour in the cinema Minibion  at the museum. You can also watch on your TV or computer via HBO Nordic www.hbonordic.com.  You need to have an HBO Nordic subscription to get access to the documentary.

You can get a cost-free test period at HBO, for one month.The cost-free test period only applies to new customers. You need to sign up and follow their instructions on their homepage:  https://se.hbonordic.com/sign-up

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