ABC Research Symposium
20 April 15.15-17.00 Guest Dr Pamela Schultz Nybacka; Södertörns Högskola introduced by Erik Wikberg researcher at ABC
2016-04-20 at 15:15
PREREGISTRATION DEADLINE APRIL 13th
Branding by co-authorship
Any cultural product or service is today exposed and subject to branding that, in turn, engage much more actors than the artists. Texts or other bearers of culture turn to brands in a complex often researched process. Thus branding becomes interfaces opening up to many authors interacting; “co- authoring”; on the cultural scenes.
Pamela is engaged in researching the empirically grounded, economy of book consumptions. Since her thesis on “Bookonomy” she has engaged in philosophically rooted reinterpretations of how art, especially literature, is read and consumed.