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SSE Alumni Webinar: How Retail Consumer Behaviors Shift during Crises such as COVID-19

The current COVID-19 crisis has fundamentally changed shopping behaviors and thereby the retail industry – but what will happen next? What opportunities arise as the dust settles and as we now move towards a new normal? Jonas Colliander, Assistant Professor at the Center for Retailing, will share research on these questions in this upcoming webinar.

Knowing how consumers behave is key for getting back to business once the current crisis has subsided. This is especially true for retailing, which by definition is focused on consumers. Retailers in Sweden and abroad can expect the consumer to emerge changed following the COVID-19 pandemic.

Join us for this insightful webinar with Jonas Colliander, Assistant Professor at the Center for Retailing, about how consumer behavior shifted during the COVID-19 crisis and how companies can harness the opportunities resulting from crises.

 

Speaker

Jonas Colliander, Assistant Professor at the Center for Retailing

Alumni

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