SSE Alumni Webinar: How Retail Consumer Behaviors Shift during Crises such as COVID-19
Knowing how consumers behave is key for getting back to business once the current crisis has subsided. This is especially true for retailing, which by definition is focused on consumers. Retailers in Sweden and abroad can expect the consumer to emerge changed following the COVID-19 pandemic.
Join us for this insightful webinar with Jonas Colliander, Assistant Professor at the Center for Retailing, about how consumer behavior shifted during the COVID-19 crisis and how companies can harness the opportunities resulting from crises.