Media Management at Stockholm School of Economics
CIC offers the course Media Management, as one of the three main courses within Stockholm School of Economics’ Business & Management master program specialized in Marketing & Media Management. The course is ranked by SSE’s students as one of the ten best master courses offered by the school. Within the course students learn to apply the latest research on practical cases from the media industry. Within the course all students work in groups on a larger “live-project”, where the students are faced with solving a real strategy problem in cooperation with one of our prominent Media Management Partner Companies.
In a rapidly changing media industry, it is important for media corporations to know how to speed up a product’s time to market. The challenge for media corporations today is to keep pace with new technology and to continuously learn and create knowledge in a rapidly changing environment. An important objective of this course is to teach students how to explore business opportunities and make decisions in this environment. The course aims to provide the students with tools for observing, analyzing and understanding business models, value creation processes and driving forces in the media environment.
Technology has been a driving force in the development of the media industry. Nevertheless, scientific work has shown that advances in technology alone are not enough to achieve high organizational performance, which means that the role of the individual has been underemphasized. The competition within the media industry is fuelled by low exit barriers for media consumers, low entry barriers for new players, several different distribution channels for content and high demand for new content. Despite large resources, both human and material, media corporations, due to their organizational structure, risk not reacting fast enough to the changing market needs. In this context, it is crucial to understand how managers can cope with competition through continuously adapting to changing market needs, and use strategic actions aiming at creating and re-creating value for customers/consumers. Key concepts and issues in the course are aspects of value creation, business models for media companies, strategic decision-making and the achievement and sustainability of competitive advantage.
CIC’s researchers provides executive education via Stockholm School of Economics’ IFL Executive Education.
CIC is also happy to provide tailored education sessions for organizations within the intersection of business, strategy and technology.
For more information, please contact CIC.