Pamela Schultz Nybacka
Branding by co-authorship
In this talk Dr Pamela Schultz Nybacka; Södertörns Högskola opened up for a discourse on the matter of how any cultural product or service today is exposed and subject to branding that, in turn, engage much more actors than the artists.
Texts or other bearers of culture turn to brands in a complex often researched process. Thus branding becomes interfaces opening up to many authors interacting; “co-authoring”; on the cultural scenes.
Pamela is engaged in researching the empirically grounded, economy of book consumptions. Since her thesis on “Bookonomy” she has engaged in philosophically rooted reinterpretations of how art, especially literature, is read and consumed.