Research
My research concerns the theoretical problem of organizing and customer relationship management. I study this empirically within the Private Banking (Wealth Management) industry. Additional affinitive areas are the Airline, Media, and Software industries, alongside marketing theory in general.
Teaching
Personal Selling and Sales Management together with Market Strategy are my two main topical fields for my teaching activities. My teaching have included lectures and/or case seminars in various contexts, such as:
- 2302 Strategic Marketing and Business Development
(MSc program, Marketing and Media Mgmt)
- 622 B2B Marketing
(BSc program, marketing)
- 2102 Advanced Market Strategy
(MSc and IGP programs)
- 2104 B2B Marketing
(MSc and IGP programs)
- 2121 Service Marketing
(MSc and IGP programs)
- 5082 Media Management
(MSc program)
- Civilingenjörsprogrammet
(Executive Education)
- Executive MBA General Management
(Executive Education)
- Executive MBA Business Development & IT
(Executive Education)
Practice
Contacts with practitioners in the business world are appreciated and welcome. I participate in some network and experience groups related to my teaching and research fields. My own work as a practitioner has been in the media, music, and software industries.
For more information on my research, publications, and teaching, see my personal web page related to academics.